Superman to the Rescue: The It’s and Its Problem:

It’s and its confusion consistently hits the top of the most common error charts. But wait, Superman can help you remember when to use the contraction it’s.

It’s is a contraction of a pronoun and a verb:    it’s  =  it is

Using contractions in our speaking and writing makes our language flow more naturally. Without contractions, our language sounds more formal, rigid, stilted, and unnatural. If you want to sound conversational in your writing, use contractions but remember to use the apostrophe correctly.

Here’s how Superman sees it:

Stop and think about Superman when you use the contraction it’s. Superman loves apostrophes.

Special thanks to Mandy Heck for her artwork.

Play Monopoly with Its and It’s

It’s and its are commonly confused words in writing. You see examples of this confusion on signs and social media sites every day; yet this common mistake can be easily checked and fixed.

its = possessive form of the pronoun it

it’s = contraction of it is

Three clues for using the possessive pronoun (its) correctly:

1. Possessive pronouns never use apostrophes to show possession or ownership (my, his, her, its, our, your, their).
2. The possessive pronoun its is usually not found at the beginning of a sentence.
3. A noun (possibly with an adjective) follows a possessive pronoun:  its sign   its yellow sign    its big sign   its tall sign

Which one: its or it’s?

Check 1: Does the sentence make sense using the contraction it’s (it is) in place of the possessive pronoun its?

It’s Monopoly Time.  (It is Monopoly Time.)

McDonald’s sign makes sense with the contraction it’s for  it is.

Therefore, McDonald’s made a mistake on its yellow sign. The sign needs the contraction it’s (it is) and it’s (it is) not the possessive pronoun its.

Check 2: Position of its in sentence:

The possessive its is not usually found at the beginning of a sentence.

• McDonald’s made a mistake on its yellow sign.

More sentences with the possessive pronoun its.

1. The dog chases its fluffy tail while the kitten chews its paw.
2. The tree lost its yellow leaves in the windstorm.
3. The members of the church painted its tall steeple and its white front door.
4. The store advertised its January sale in its display window.
5. His truck lost its extra wheel.

Do you see the position of its in these sentences?
Do you see the adjectives tucked in after its and before the nouns?

Both of these clues help you identify the possessive pronoun its.
These sentences make sense using the possessive pronoun its.

Here’s a tricky one:

• This is my dog. Its name is Blackey. It’s chewing its tasty bone.

The second sentence begins with the possessive pronoun its (an example of a sentence that does start with its.)
The third sentence uses both it’s (contraction for it is) and its (possessive pronoun).

Use these clues to help you use its and it’s correctly.